Keyword research is the foundation of most SEO strategies. You should only pursue keywords that have decent search volume and aren’t too competitive… and it helps if those keywords are valuable in terms of their ability to drive revenue. That’s what the Keyword Roadmap is about. The Keyword Roadmap analyzes thousands of your keywords and your competitor’s keywords and assigns each an Opportunity Score. Opportunity Scores are determined using monthly search volume, estimated difficulty score, CPC, and existing ranking positions. High Opportunity Score keywords are ones that should yield the highest revenue with the least amount of effort.


The Keyword Roadmap looks at both your keywords and your competitor’s keywords. For high Opportunity Score competitor keywords, you should create net new content that focuses on that keyword. For keywords on your site that have a high Opportunity Score, you should optimize your existing content to rank higher.